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PART 1 - Social media - mindless, magic or marketing? What benefits are there for professional firms?

Content
 LinkedIn - build your professional network online
 Twitter - can 140 characters help your firm?
 Facebook - friend or foe to your profession?
 Blogging - what is a blog and why would you want one?
 Video and audio - YouTube and podcasting for your practice?

Learning objectives
 Understanding how social media can generate more business.
 Learning how you can be seen as an expert in your specialist area online.
 Appreciate how you can use social media in your marketing mix.
 Understanding how social media can improve your Google ranking.

PART 2 - Website Best Practice - How your website can generate more clients and more business.

Content
 The importance of contact forms and pages on your website.
 Why staff profiles are so important.
 Effective use of content management.
 Incorporate testimonials and client feedback into your site.
 Capture prospective client information for marketing purposes.

Learning objectives
 Learn how you can generate more leads from your website.
 Understand how testimonials and client feedback can improve your business reputation.
 Appreciate how you can control and update the content on your website.

PART 3 - Marketing Strategy - Do I need one, how do create one and how do I utilise it?

Content
With the vast majority of Social Media sites and website plugins popping up, it is easy to think of these highly useful tools as nothing more than glorified business card holders. Without an appropriate Marketing Strategy in place, this is all they will become.

Learning Objectives
 The key components of the Marketing Strategy.

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