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With government reform, unprecedented economic conditions and external influences put of your control, do you have a structured internal management tool, setting your business on the path to greater efficiencies, profitability and long term planning? Do you have a business plan?

The business planning process is very important, yet so many do not find the time to do it, or appreciate its value. It is a system that is continuous, methodical and comprehensive. A good plan should measure the relationship between expectations and performance and evaluate your businesss progress or lack of.

To run and expand your practice a business plan has to be well written, adaptable to market conditions and implemented. This business tool allows realistic forecast and projection, the ability to obtain funding, opportunity to spot and seize market opportunities, establish and sustain your competitive edge; and more.

 Aims and ObjectivesTo understand the key contents of a business planTo appreciate the requirements of a marketing planDiscuss the classic 4 P’s of marketingTo teach delegates how to integrate the marketing plan with the business planTo understand the importance of staff involvement in the strategy of the businessAppreciate the impact of outside influences on both the Business and Marketing plans

In addition, a Business Plan/ Marketing Strategy template will be provided to all delegates

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